Southend Privacy

1. Information Southend Collects

Southend collects and processes several types of personal information, including:

2. How Southend Uses Your Information

Southend uses your personal information for the following purposes:

• Southend Services (Agreement Performance):
  • Processing and managing vehicle rental bookings and agreements for Southend. Verifying your identity and confirming you satisfy our rental requirements. Facilitating vehicle collection and return procedures. Handling payments and administering deposits and charges.
• Southend Customer Correspondence (Legitimate Interest/Contract Performance):
  • Sending Southend booking confirmations, updates and important rental information. Responding to your inquiries and providing Southend customer support. Notifying you of changes to Southend services or policies.
• Southend Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have given consent or where Southend has a legitimate interest. You can opt out at any time.
• Southend Service Improvement (Legitimate Interest):
  • Analyzing website usage to improve Southend's user experience and functionality. Conducting research to improve Southend's vehicle fleet and services.
• Southend Compliance (Statutory Duty):
  • Meeting Southend's legal, regulatory and tax obligations. Detecting fraud and maintaining service security. Resolving complaints and enforcing our terms and conditions.

3. Southend Information Sharing

Southend may share your personal information with:

• Southend Providers: Third-party companies that help Southend deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Southend does not sell your personal information to third parties for marketing purposes.

4. Southend Data Security

Southend implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage can be guaranteed to be completely secure.

5. Southend Records

Southend retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting or reporting obligations. Retention periods vary by information type and processing context.

6. Your Rights in Southend

Under UK data protection law, residents of Southend have the following rights:

• Entitlement of Access: Request a copy of the personal information Southend holds about you.

To assert these rights, please contact Southend using the details below.

7. Southend and Tracking

Southend's website uses cookies and similar technologies to improve your browsing, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Southend Policy Updates

Southend may update this Privacy Policy periodically to reflect changes in our practices or applicable legal requirements. Updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Southend

For questions about this Privacy Policy or Southend's data practices, please contact us: